This centre is located on Rivington Street, arguably the only street to be on in the ever improving Shoreditch. Right next door is the new Centre for Visual Arts designed by David Adjaye. The area has an almost New York feel with fantastic buildings and small, independant cool retailers. There are lots of bars, restaurants and cafes in the area and it's only a short walk from both Old St tube and Liverpool Street. Tenants in the area tend to be from the Media/Creative industries wtih advertising agencies, architects and designers all nearby.